SEO 101: The Advantages Of Article Spinning

A lot of people make a living by writing articles on the internet, and there are a lot of sites and portals where a writersí article is published and displayed. For experienced writers, the art of article spinning is a must-have attribute.

Article spinning is the method of taking one article and creating several different unique version of it through the use of special tags. Search engines regard each version of a submitted article as a unique article, and when submitted to article directories, it is imperative to have unique articles so that they are each indexed.

The term article cloning, which is also called or referred to as article spinning, or article rewriting, is a unique way of taking an original article and changing it so that it seems like a new article. This method or process is not really a bad thing if it is done by the original author or a public domain article rewritten manually, but could become muddled if done using an article cloning program.

Currently, there are several article cloning programs available, and according to article spinning analysts, they pretty much do the same thing, which is turn a good article into a bad one. However, some programs do work properly and effectively.

So exactly just what does an article cloner or spinner do?. Most cloners or spinners have options to replace certain words with comparable words that may, or may not mean the same thing, add blocks of text at the beginning, middle and end of existing articles and move blocks of text around. Article spinners may indicate that the replacement word list for the specific software used was not as good or effective as theirs.

However, most professional spinners would note that it would not matter which version of cloning software you use, itís how you do the writing or spinning yourself. According to experts, nearly all words have many different meanings and can mean different things in whatever context they are used. Computers just aren’t smart enough to know which meaning of the word or context the author is using it in, and because of this, the articles becomes mostly muddled or lack direction.

Observers also add that after cloning the article you are left with two choices, either to submit it as it is, or go thru the article and fix everything. Neither is a good idea if you consider that by cloning, then fixing the article, you’ve wasted more time than if you had simply written a new article. However, with the entry of new computer programs, articles can be spun effectively, spooled, or re-written automatically using good software.

But if you create a well-written article to begin with, and then use the software correctly as a guide or reference, the software can re-write it into hundreds or even thousands of unique, high quality pieces that you would be confident enough to put your name on. And additionally, they will be more than unique enough to avoid the duplicate content filters that abound.

If a writer wants to be successful, he or she should be able to get his or her well-written article onto hundreds or even thousands of other websites. To be profitable in writing articles for the internet, one needs to create uniquely written articles for each website, and get paid good sums for it.

Top 5 Ways To Increase Your Adsense Revenue

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ìgeniusesî of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as ìadsense textî, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites.  It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tools For Sarbanes Oxley Compliance

The Sarbanes Oxley Act of 2002 (SOX) has set in place some of the toughest corporate governance standards in the world. In light of the ongoing enforcement of such accountability legislation, the need for software solutions to help organizations manage the challenges associated with Sarbanes Oxley compliance is tremendous. There are a number of points to be considered when seeking out Sarbanes Oxley software.

A good Sarbanes Oxley software solution should provide an integrated platform with specific modules designed to meet all of your SOX 302 and 404 needs. Integration points for document management, control monitoring, business intelligence and internal auditing are key. Adopting an integrated architecture reduces the time and effort involved in gathering and reporting on Sarbanes Oxley compliance, risk management, and other governance data.

Such a tool should also help organizations meet additional governance responsibilities including the standards set out in the COSO ERM framework and emerging Basel II requirements. It should identify problems, monitor process performance, assign responsibilities and prioritize action items. It goes without saying that an ideal Sarbanes Oxley software solution should be able to be customized to meet the unique needs of your organization.

Case Study: McDonaldís Corporation

New requirements for internal auditing and operational risk management demand the development of powerful solutions to address the specific needs of Sarbanes Oxley as well as broader governance requirements. This is true as much for mid-market organizations as it is for multinational corporations.

For example, McDonald’s Corporation, the fast-food giant, has been in business for 50 years and is worth a reported $19 billion. With more than 32,000 locations in 120 countries around the world, McDonald’s is perhaps the most visible corporate brand. The corporation owns nearly 30 percent of its locations directly, and employs more than 435,000 people.

As early as 2003, well before the final regulations enforcing the Sarbanes Oxley Act were written, McDonald’s executives knew they faced a tremendous challenge in complying with sections 302 and 404 of the law. Its auditors and managing executives would be busy enough just working with local business units to ensure that deadlines were met and correct data gathered. The company needed a proven IT platform to serve as a framework and repository for that crucial compliance work.

McDonaldís knew it wanted to use an industry leading, risk-based framework built on standards from the Committee of Sponsoring Organizations (COSO), since the COSO framework was already well-known and had the support of important regulatory boards such as the Public Company Accounting Oversight Board (PCAOB). The solution needed to be able to be easily bolted onto McDonald’s systems and allow SOX project managers to work immediately.

Paisley Consulting, the recognized global leader in corporate governance, enterprise risk management and audit management, offered the proven solution that McDonald’s was looking for. Risk NavigatorÆ would let McDonald’s Global Sarbanes Oxley team load a standard set of controls into the tool, and then coordinate a global compliance effort where the core team could direct specific business units to focus on specific controls at certain times.

The Risk Navigator solution was initially phased in starting in the fall of 2003 beginning with a pilot program in Great Britain. Excel spreadsheets were used to load the global standard COSO framework into Risk Navigator for each market. Managers then used the framework to do their documentation and testing. Once the pilot proved successful, McDonald’s brought Risk Navigator into its North American and European operations. Asian operations were brought onto the system in 2005, and McDonald’s plans to include Latin American locations in late 2006.

With the global SOX team collaborating with local teams in an ongoing, sustainable effort, an estimated several hundred McDonald’s managers use Risk Navigator today in some capacity. Risk Navigator cleared a path for one of the world’s most prominent and geographically diverse businesses to comply with a complicated regulatory measure by the required deadline while empowering them to build a global repository of best practices for financial operations.


Keeping up with complex regulations such as the Sarbanes Oxley Act and sustaining those compliance activities with constrained time and resources is a daunting task for even the most visible businesses. If youíre looking for a more efficient alternative to first-generation Sarbanes Oxley compliance software, spreadsheets and other manual approaches to Sarbanes Oxley, Paisley Consulting can help.