The average person has to be exposed to a product seven times before he makes a decision to buy. What does that mean to you as an affiliate marketer? You need to be able to get the product you are offering in front of your visitors repeatedly. One of the best ways to do this is by getting the visitors of your website to sign up for a newsletter.
By capturing their email address and getting them on your newsletter list, you can keep bringing them back to your site. You will also be able to repeat your offer several times in your newsletter, and if you can’t get them to buy the first product, you move on to something else. Sooner or later they will start buying and you will get your commission from the sale.
A newsletter is also a great relationship-building tool. Think about it, who are you more likely to buy from? A complete stranger or someone that has already provided you with great content on the subject you are interested in. You’d probably buy from someone that has given you great information already.
The same goes for your visitors. To turn them into customers, allow them to get to know you, show them that you know what you are doing and provide them with good content in your newsletter. Then offer them your affiliate product.
The biggest mistake I see new affiliate marketers make when it comes to newsletters, is to try to use their personal email client (like Microsoft Outlook) to run a newsletter. It is very time consuming to manually add and remove subscribers from your list. You also run the risk of being shut down by your webhost if you send to many emails at once.
I recommend you use an auto-responder service like Aweber right from the start. You will be able to create signup forms for your website. Adding and removing of subscribers is done automatically, and you can schedule messages to go out at a certain date and time.
You can use the actual auto-responder feature to your advantage by creating a series of newsletters that are not time sensitive. Each new subscriber will receive the newsletter editions you have written in sequence starting with message 1. All you have to do is add a new message each week, or month. Of course you can also send time sensitive messages ñ like a holiday promotion ñ to your entire list right away.
To encourage visitors to your site to subscribe to the newsletter, add a signup form on each page of your site. It also helps to offer them something free for subscribing. Create a report, or even an ebook related to the topic of your newsletter and use the autoreponder feature to automatically send it to them when they sign up.
Try to stay in touch with your subscriber list at least once per month; preferably twice per month or even weekly. You could see the first sales coming in within a few weeks. I encourage you to give it a try. Newsletters are one of the most powerful affiliate tools and they are easy to implement.