Affiliate Assets

Your affiliate marketing business is just that Ö a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.

1. Get your own website and domain name.

It looks cheap and marks you as a newbie when you post a long affiliate link in your ads. With domain names as inexpensive as they are now you can purchase your own domain name. You can then either forward your URL to your affiliate link or set yourself up with some free hosting and establish more of a web presence. Your best bet is to write a benefit-full description of your affiliate program and link to your program via an HTML link that is part of your description.

2. Build your own list.

Stop relying on one-shot ads to make you money. Real businesses have repeat customers that they cultivate in order to make more profits. You must do the same. Make a commitment to establish relationships with your customers and especially with visitors to your site. Create an email list to keep in touch. Send out periodic tips or articles and focus on helping your customers. Only promote your affiliate links in unobtrusive ways; don’t make your emails one big ad.

One of the best ways to build traffic to your list is to write a short report that describes the benefits of your affiliate program. Make this report available only by email. When someone sends for your report, they are added to your list and you can continue to communicate with them.

3. Build traffic to your own site and list.

This is where you really make your affiliate links your own business. By having your own site and building your own list you are building your own business and brand, not just marketing someone else. By doing this, you can market to your own customers over and over again. Do not overlook this point: When your ad redirects a customer to your affiliate link, you have lost that person as your own customer because you lost the ability to communicate with them on a repeat basis. When you direct customers to your own site and list, they build a relationship with you.

There are many ways to build traffic: write articles, post in forums, market in safe-lists, advertise offline, etc. My advice is to pick one traffic-building method, work on it for awhile, and master it before moving on to something else. If you focus on offline advertising, write and rewrite your ads until you determine how to get the best response. If you market on safe-lists, make a list of the top 50, and send your ad to 10 each day. Keep testing to make sure your safe-lists are responsive.

These three strategies will help you build and grow your affiliate marketing business.

The Surprising Truth About Cold Calling


OLD SALES GURU MYTH # 1 “Cold Calling is a Numbers Game”

When all you know is the traditional way of cold calling, selling is indeed a numbers game. Yes, you can call people over and over. You can also chase them until they listen just so that you go away.

Have you ever wondered how someone came up with the “numbers game concept?” It was really about the rejection we constantly experience when making cold calls. The boss just said to call someone else, and so we did. The idea is that if we call a hundred people a day, then we should squeeze out at least a few good leads. However, there’s a better and easier way of getting your product or service message across — all on one call.

If you simply change your cold calling approach, you’ll make fewer calls and more sales. How? By engaging in conversations. Yes, that’s right. Just talk to people…in your normal tone of voice, and without the usual sales pitch approach. When we focus on relationship rather than salesmanship, weíre calling with the anticipation of meeting someone new. We’re looking forward to a pleasant conversation to find out whether we can be of service.

The other person subtly but powerfully feels this mindset. You’re no longer meeting with defense and resistance right from the start. That will dramatically change the way people respond to your cold calls.

OLD COLD CALLING GURU MYTH # 2 “Use a sales script”

People can tell when you’re reading from a script, even if you think you’re pretty good at it. There’s just nothing personal about a sales script, and people pick up on that. Being artificial immediately tags you as a typical salesperson. Therefore, if you can learn to get your message across in a different way, then you’ll eliminate the negative triggers that can lose your sale within seconds.

So once again, the best way is to begin with a conversation. Anticipate a dialogue, not a monologue. People will respond much more positively. When you allow a conversation be natural and to “breathe,” they know you’re present and listening. T hat feels good to someone who is having to “fend off” salespeople who are really just talking billboards.

OLD COLD CALLING GURU MYTH # 3 “Focus on closing the sale”

Are you “going in for the kill” with your closing sale technique? If you are, you could end up killing your deal instead.

Old cold calling sales techniques do nothing more than pressure potential clients. They feel like they’re being chased. What do most people do when they feel chased? They run! They naturally want to retreat away from that pressure — and that pressure is you.

So learn to avoid the “push-pull” dynamic between you and the potential client. You’ll actually find the sales process moving forward much more naturally (and more often) than when you’re forcing things.

In this old myth, the idea is that if a sale is lost, it’s usually at the end of the sales process. The truth is that itís often lost at the beginning of the cold call. When all you’re doing is going for a sale, the other person can sense it, no matter how well you think it’s camouflaged. When someone senses this sales pressure, “The Wall” goes up and the defenses come out. So stay away from focusing on making the sale. Rather, your goal is always to discover whether you and your potential clients are a good fit.

I can’t tell you how useful these new ideas have been in my own life, and in the lives of hundreds of others who have tried it. It’s not always easy to shed the old cold calling myths. Nevertheless, it’s worth it. With a little practice, you’ll come to a place of actually enjoying your cold calls and getting better results.

15 Reasons To Join Affiliate Programs

There are HUGE benefits to promoting affiliate programs with your own homebased Internet business. Letís look at 15 of the best reasons to join affiliate programs.

  1. No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren’t an issue. The product has been developed and proven – all on the merchant’s nickel.
  2. Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You probably already have a desk, Internet-connected computer and word-processing software, which is all the equipment you may need to start making easy money from affiliate programs.
  3. No Fees or Licenses: I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate’s ability to promote his website.
  4. Sell Almost Anything: What isn’t sold online? That list must be shorter than the one describing all that IS sold online. There are thousands and thousands of affiliate programs selling every product under the sun. That makes it easy to find products related to your current or planned web site.
  5. No Sales Experience Required: When I started my affiliate business, I had absolutely no sales experience. That wasnít a problem, however. The companies I affiliated with provided excellent marketing material. Using their sales copy, I was able to get my first affiliate site up in less than a day.
  6. No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you’ll never have to worry about hiring full or part-time employees while working as an affiliate marketer.When you have a project you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employeerelated benefits and deductions.
  7. No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers donít need merchant account. Merchants bear all the costs for payment processing. As an affiliate, youíll never lose sleep over chargebacks, fraud or losing your merchant account.
  8. No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.
  9. No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!
  10. No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.
  11. No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don’t worry about it! The merchant handles the snivelers.
  12. Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?
  13. Worldwide Marketplace: The Internet is the world’s largest marketplace. You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year.
  14. Minimal Risk: The product you chose isn’t making money? Dump it. Take down your links and promote another! It’s that easy. There are no long-term contracts binding you to products that don’t sell.
  15. High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there’s not much, other than working overtime, that you can do to increase your income. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination.
    No other business is so inexpensive to start yet offers such high profit potential without investing years of labor.Affiliate programs enable you to work from Almost Anywhere in the World!

    Best Wishes.

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