Category Archives: SEO

7 Search Engine Optimization Strategies That Work

the Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice.

1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

2. Manually submit your site to Google.If youíd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.

3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.

6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.

7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, weíre looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions weíve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, youíll find yourself at the top of the rankings!

Understanding How SEO Works

To understand how SEO or Search Engine Optimization works, you must first need to understand how search engines operate.

Search engines are Internet sites designed to help users locate information from other sites. Each search engine has its own way of locating information but all of them perform three basic tasks. First they search the Internet based on certain keywords or phrases. After which, they keep an index of what they find and where they found it. Then, when they have indexed sites that are in their listing, they would put them in a database so that it can be easily retrieved when a user requests a search.

Now that you know how a search engine operates, you will more or less have an idea what kind of work is involved in doing SEO.

SEO targets to raise a site’s ranking in search engine results page (SERPS) and traffic volume by making it easier for search engines to find your site. There are several ways how to do this. The most common way is to improve site content. Since search engines are text-driven, the right placement of keywords relevant to a site makes it easier to be traced.

Other ways that SEO’s could build up ranking and traffic is through increasing link popularity. Link popularity is the measure of the total number of other websites which link to a specific site on the World Wide Web. Link popularity plays a vital role in the visibility of a web site at the top of search results because it is a major factor used by search engines to determine a site’s ranking. Commonly, the more inbound links a site has, the higher the position it gets on the search list compared to a similar site that has fewer links.

Moreover, some search engines require at least one or more links coming to a web site or else it will be dropped from their index. Google, for example, uses a special system to do link analysis and then rank web pages based on this.

Another technique concerns meta tags. Officially referred to as Metadata Elements, meta tags are HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language) elements used to provide data to facilitate the understanding of the contents of a web page.

These are found within the section of web pages. In a sense, meta tags are codes. Cleaning up codes in a website help speed up the load time of a web page and improve the code-to-text ratio. Search engines recognize the codes of a web page and have to find the keywords in the text among all of that code. If there is too much code but not enough text, then a web page can be considered less relevant to a keyword. In effect, less relevance to keywords means lower search engine results for a web page.

The techniques mentioned above are just some ways that SEO experts practice. There are other factors in a website’s design that could be played around and improved to boost up its ranking in search engine results pages. The bottom line is, whatever technique is used, an SEO’s main concern is to improve volume of web traffic and site rankings by making it search engine friendly.

SEO 101: The Advantages Of Article Spinning

A lot of people make a living by writing articles on the internet, and there are a lot of sites and portals where a writersí article is published and displayed. For experienced writers, the art of article spinning is a must-have attribute.

Article spinning is the method of taking one article and creating several different unique version of it through the use of special tags. Search engines regard each version of a submitted article as a unique article, and when submitted to article directories, it is imperative to have unique articles so that they are each indexed.

The term article cloning, which is also called or referred to as article spinning, or article rewriting, is a unique way of taking an original article and changing it so that it seems like a new article. This method or process is not really a bad thing if it is done by the original author or a public domain article rewritten manually, but could become muddled if done using an article cloning program.

Currently, there are several article cloning programs available, and according to article spinning analysts, they pretty much do the same thing, which is turn a good article into a bad one. However, some programs do work properly and effectively.

So exactly just what does an article cloner or spinner do?. Most cloners or spinners have options to replace certain words with comparable words that may, or may not mean the same thing, add blocks of text at the beginning, middle and end of existing articles and move blocks of text around. Article spinners may indicate that the replacement word list for the specific software used was not as good or effective as theirs.

However, most professional spinners would note that it would not matter which version of cloning software you use, itís how you do the writing or spinning yourself. According to experts, nearly all words have many different meanings and can mean different things in whatever context they are used. Computers just aren’t smart enough to know which meaning of the word or context the author is using it in, and because of this, the articles becomes mostly muddled or lack direction.

Observers also add that after cloning the article you are left with two choices, either to submit it as it is, or go thru the article and fix everything. Neither is a good idea if you consider that by cloning, then fixing the article, you’ve wasted more time than if you had simply written a new article. However, with the entry of new computer programs, articles can be spun effectively, spooled, or re-written automatically using good software.

But if you create a well-written article to begin with, and then use the software correctly as a guide or reference, the software can re-write it into hundreds or even thousands of unique, high quality pieces that you would be confident enough to put your name on. And additionally, they will be more than unique enough to avoid the duplicate content filters that abound.

If a writer wants to be successful, he or she should be able to get his or her well-written article onto hundreds or even thousands of other websites. To be profitable in writing articles for the internet, one needs to create uniquely written articles for each website, and get paid good sums for it.