Category Archives: SEO

Understanding How SEO Works

To understand how SEO or Search Engine Optimization works, you must first need to understand how search engines operate.

Search engines are Internet sites designed to help users locate information from other sites. Each search engine has its own way of locating information but all of them perform three basic tasks. First they search the Internet based on certain keywords or phrases. After which, they keep an index of what they find and where they found it. Then, when they have indexed sites that are in their listing, they would put them in a database so that it can be easily retrieved when a user requests a search.

Now that you know how a search engine operates, you will more or less have an idea what kind of work is involved in doing SEO.

SEO targets to raise a site’s ranking in search engine results page (SERPS) and traffic volume by making it easier for search engines to find your site. There are several ways how to do this. The most common way is to improve site content. Since search engines are text-driven, the right placement of keywords relevant to a site makes it easier to be traced.

Other ways that SEO’s could build up ranking and traffic is through increasing link popularity. Link popularity is the measure of the total number of other websites which link to a specific site on the World Wide Web. Link popularity plays a vital role in the visibility of a web site at the top of search results because it is a major factor used by search engines to determine a site’s ranking. Commonly, the more inbound links a site has, the higher the position it gets on the search list compared to a similar site that has fewer links.

Moreover, some search engines require at least one or more links coming to a web site or else it will be dropped from their index. Google, for example, uses a special system to do link analysis and then rank web pages based on this.

Another technique concerns meta tags. Officially referred to as Metadata Elements, meta tags are HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language) elements used to provide data to facilitate the understanding of the contents of a web page.

These are found within the section of web pages. In a sense, meta tags are codes. Cleaning up codes in a website help speed up the load time of a web page and improve the code-to-text ratio. Search engines recognize the codes of a web page and have to find the keywords in the text among all of that code. If there is too much code but not enough text, then a web page can be considered less relevant to a keyword. In effect, less relevance to keywords means lower search engine results for a web page.

The techniques mentioned above are just some ways that SEO experts practice. There are other factors in a website’s design that could be played around and improved to boost up its ranking in search engine results pages. The bottom line is, whatever technique is used, an SEO’s main concern is to improve volume of web traffic and site rankings by making it search engine friendly.

Understanding How SEO Works

To understand how SEO or Search Engine Optimization works, you must first need to understand how search engines operate.

Search engines are Internet sites designed to help users locate information from other sites. Each search engine has its own way of locating information but all of them perform three basic tasks. First they search the Internet based on certain keywords or phrases. After which, they keep an index of what they find and where they found it. Then, when they have indexed sites that are in their listing, they would put them in a database so that it can be easily retrieved when a user requests a search.

Now that you know how a search engine operates, you will more or less have an idea what kind of work is involved in doing SEO.

SEO targets to raise a siteís ranking in search engine results page (SERPS) and traffic volume by making it easier for search engines to find your site. There are several ways how to do this. The most common way is to improve site content. Since search engines are text-driven, the right placement of keywords relevant to a site makes it easier to be traced.

Other ways that SEOs could build up ranking and traffic is through increasing link popularity. Link popularity is the measure of the total number of other websites which link to a specific site on the World Wide Web. Link popularity plays a vital role in the visibility of a web site at the top of search results because it is a major factor used by search engines to determine a site’s ranking. Commonly, the more inbound links a site has, the higher the position it gets on the search list compared to a similar site that has fewer links.

Moreover, some search engines require at least one or more links coming to a web site or else it will be dropped from their index. Google, for example, uses a special system to do link analysis and then rank web pages based on this.

Another technique concerns meta tags. Officially referred to as Metadata Elements, meta tags are HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language) elements used to provide data to facilitate the understanding of the contents of a web page.

These are found within the section of web pages. In a sense, meta tags are codes. Cleaning up codes in a website help speed up the load time of a web page and improve the code-to-text ratio. Search engines recognize the codes of a web page and have to find the keywords in the text among all of that code. If there is too much code but not enough text, then a web page can be considered less relevant to a keyword. In effect, less relevance to keywords means lower search engine results for a web page.

The techniques mentioned above are just some ways that SEO experts practice. There are other factors in a website’s design that could be played around and improved to boost up its ranking in search engine results pages. The bottom line is, whatever technique is used, an SEO’s main concern is to improve volume of web traffic and site rankings by making it search engine friendly.

8 steps to higher search engine rankings

Interested in getting your website in the top 10? You are not alone!

The world wide web is a great way to gain exposure in whatever you do. Having a website gives you the ability to have publicity and to be seen by people from all over the world.

Just having a website does not get you instant recognition. It is earned by strategically marketing your business and website. Remember, by putting up a website you are immediately entering yourself into a competition. The World Wide Web has become so saturated with websites, it’s nearly impossible to be noticedÖ unless you have a plan.

The easiest way to be found on the web is to be listed in the search engines, such as Google or Yahoo. You can easily do this by paying to be seen by using Google Adwords or Yahoo Marketing. This can be effective, but expensive.

Ultimately, you want to have your website to show up naturally on the front page of the search engines. Follow these 8 simple steps towards optimizing your website and you will see a positive difference in your website ranking.

1. Comprise a list of search terms you want people to find your site with. For starters, this should be 3-5 word search strings. i.e. McDowell Mountain Ranch Real Estate or Toledo Organic Dry Cleaners. Something that is specific to your business or hobby.

2. Load your website with original content. Take the time to write the information in your own words. Search engines will not give you credit for someone else’s work.

3. Add the key words from item 1 to your content on several different pages of your website. For example, it is better to have 500 pages with your key words listed once than to have 1 page with your keywords 500 times.

4. Know your target market. Write content that will interest them and bring them back for more.

5. Add fresh content daily or as often as possible. Ideas to keep your site fresh include blogging, writing articles, interviewing people, and adding polls or RSS feeds.

6. Keep your site for an extended period of time. There are many sites that come and go on the world wide web. The longer your site is around, the higher the search engines will rank you.

7. Drive people to your website by sending out flyers, sending out mailers, emails, writing articles, blogging, linking to other sites and gaining as much exposure as possible.

8. Submit your site to the search engines on a monthly basis. There are many search engine submission websites. Some are free and others charge a fee. Google “search engine submissions” to find one you like. Either way, you must submit to the search engines or your site will not be seen.

As your site ages and gets more information, you will see a higher ranking for your website. This does not happen overnight, but by consistently adding information, you will create a website that provides value to the end user. And ultimately, that is what the search engines are looking for Providing good information that the end user wants.

To see an example of a relatively young site, 9 months old, that is getting great recognition – visit www.MMRTrailTalk.com. It is loaded with information that the end users love. The owner has added information on a regular basis and before long, it was loaded with useful information that the consumer loves.

Website are fun to own, work on and benefit from. However, they can take a substantial amount of time. Have a strategy and work your strategy. You will see the best results and have the most satisfaction with your website. Enjoy!