Category Archives: Maketing

Understanding What Network Marketing Is And How It Works

For many people the term network marketing has very little meaning. In truth, it can be confusing if you do not have some baseline knowledge to work with. The concept of network marketing is simple – the more people you know the more you will sell. This is in contrast to standard marketing, which works from a single person level.

The best part about network marketing is the fact that you can make a lot of money. All you need to be able to do is sell yourself and then the product sales follow in stride. This is a definite advancement and one that many people are now taking advantage of.

Article Directories For Free Promotion

If you are looking for a way to promote your website, then article directories could be just what you need. Article directories allow webmasters to post articles and such directories provide myriad benefits to webmasters.

Let’s take a look at the various benefits provided by article directories below:

1. Are you looking to promote your web site but you do not have an advertising budget? This is a common problem for webmasters and article directories provide a fast and easy solution. Once your articles have been accepted in an article directory, you will find that other members use your article in various newsletters, forums, ezines and websites and the use of your article will prompt more traffic to your website. Therefore, after submitting several articles to any one of many article directories, you will find that not only do you increase your web traffic, but you will also quickly build a returning web audience.

2. A great way to boost your sitesí popularity is by writing articles and publishing them on article directories. If you are looking to become an expert in your genre, then you can be rest assured that article directories is the fastest route to establish your expertise. After you have written and published several articles in article directories and the articles are reviewed and utilized by other webmasters all over the world, you will come to find that your name will become well known and revered as someone that really knows their business. Thus, you get the benefit of free advertising and the opportunity to build your reputation as an authority within your industry all for free when using article directories.

3. A single article, once it has been distributed can literally appear on hundreds of websites. The free exposure gained by the utilization of article directories should not be underestimated just as word of mouth is powerful advertising, so it is with what web visitors read on the Internet. Additionally, if your well-written articles appear repetitively on many websites, web visitors will come to recognize and appreciate your expertise and their recognition of your work will stir their desire to access more of what it is you offer.

4. Using article directories gives webmasters all of the benefits of the old pyramid selling approach without the cost. As webmasters promote your articles, you will find that the promotion continues to grow. For instance, if one webmaster promotes your article and four or five other webmasters see your article and also like it enough to use it on there site, then that one posting can lead to four or five more postings and so on and so forth.

5. So, how does your article promise you website traffic? It is fairly simple; make sure you add a biography and insist on a working hyperlink. By having webmasters add your biography and a working hyperlink along with your article, web visitors can learn a little about you and know exactly where to find more of your work when they are interested. If readers enjoy what they read, a simple click on the agreed hyperlink will instantly lead them to your site and increase your web traffic.

6. Thanks to article directories, webmasters can link up with more popular websites and gain more traffic based on the websites they have become associated with. There are many very popular sites that get literally 100,000’s of page views per month. Such views can immediately increase the traffic to your own site and later, create an increase in the direct traffic of your site.

7. Article directories provide easy solutions for webmasters looking for content. Let’s face it; webmasters don’t always feel creative nor do they always have the spare time they need to create web content. Alternatively, webmasters are always looking for content to match their sites theme and your articles can be chosen from article directories to help webmasters fulfill their need.

8. With the article directories, you will immediately improve link popularity, which also boosts the rankings of your site in search engines. Think about it; the more links on the Internet that point to your website, the higher your website ranking is. Therefore, as your articles get posted all over the World Wide Web, not only do you gain popularity in your field, but your search engine rating with parallel your popularity and subsequently increase.

9. Article directories allow you to post articles that are well written and knowledgeable. Further, the more knowledgeable the article comes across, the more interested a reader becomes in your work. Hence, with a stirred interest, web visitors will desire your expertise and will purposely seek out your latest writings.

10. Finally, after you have grabbed the attention of web viewers by using article directories, you will want to do everything you can to maintain their interests. The easiest and most efficient way to keep a viewerís interest is to continue to write new and refreshing articles on a regular basis and submit them to article directories. This way, you can effectively derive the benefits obtained through the use of article directories on a regular and ongoing basis.

Are You Making These Article Marketing Mistakes?

As an article directory owner and editor I am exposed to a huge number of articles every single day of the week.

I sometimes receive complaints from authors who are angered by the fact that their article has not been published, which leads me to believe that there are still a lot of people out there who do not understand article marketing, nor the role that directories play.

For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run and will likely get your article marketing career off to a much more auspicious start.

Read the article directory’s specific terms of service and guidelines. This may seem like a boring, tedious and long winded waste of your valuable time but in the long term it will save you hours of frustration and wasted effort. All directories set their own rules and some are stricter than others. Most directories labor under a huge number of submissions and the work of sifting through them is often the job of one individual. This means that if your opening paragraph or introductory statement is poorly written or contains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an author’s mistakes or to decline an article as opposed to deleting it, is one that most editors do not have.

Mass submissions are usually viewed as spam. Let’s face it, none of us are capable of writing over 200 articles in a day – I would say that even producing more than ten would be a pretty amazing feat of productivity. It should come as no surprise to those submitting large numbers of articles in a 24 hour period to find that they are all deleted. Article directory software usually allows for quick erasure of such submissions, so if you don’t want your work to fall victim to mass deletion, don’t mass submit. All that is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.

Proof read your articles. If you don’t know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, don’t be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in people’s writing. These usually involve spelling and grammar. Spell check your articles, even if you think you’re perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.

If you are of the opinion that these things don’t matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other website owners and bloggers, you need to demonstrate an ability to write well.

As an example, all the “SEO experts” who talk about search engine optimisation (sic) but don’t even understand that being able to spell their claimed occupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in “ize” use a “z” and not an “s”. This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.

If you want to write with authority, you have to be able to exhibit basic literacy. Yes, this is important and should be borne in mind by those who eulogize about “the Queen’s English”, thus making themselves look even more foolish than those they chastise. (a good example of a word that does actually end in ìiseî) Regardless of who is on the throne, it is always “the King’s English”.

None of us are perfect and this is not a lecture on grammar and spelling, no matter how needed it might be.

If you are tempted to use PLR articles, even if you rewrite them in an attempt to make them unique, remember that you will be competing with all the other shortcut seekers who are doing the same thing. It’s another shortcut to the delete key for a lot of directories.

When it comes to the resource box, it is quite amazing how many authors defeat their entire purpose by making a mess of this vital section. If the article directory in question allows one, two or three live Hyperlinks, make good use of them. Think about your anchor text very carefully. In other words don’t say……to find out more click here and Hyperlink the words “click here”. The resource box is where you need to give readers a compelling reason to visit your site(s) but it is also the one place you can make the most of good keywords as the anchor text in your links.

Use the resource box wisely and take full advantage of everything the directory is offering you by way of promotional tools. Adding your URL without making it a live link is a pointless waste of time if the directory allows you to use Hyperlinks in your resource box. Conversely, adding more than the quota of permitted links will probably result in deletion of your work.

Another thing to watch is linking directly to affiliate programs. Read the directory’s policies on this point or again, you may well find yourself on the cutting room floor. Many directories will stipulate that you may only link to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either.

Relevancy is also an issue here too. In other words, submitting a PLR piece about gardening and linking to your MLM program is not very helpful or wise, just one more recipe for deletion.

I should finish by saying that yes, you can churn out badly written articles to your heart’s content, just don’t be surprised at the results.