Category Archives: Blog

4 Tips To Increase Your Blog Readership Fast!

 

Aside from being a fun hobby, what is the point of having a blog? The answer is to draw readers. Whether you are selling advertising, a product, or just your own set of ideas, you want as large a readership as possible with most blogs. So if that is the case, then it is important to know how to draw readers to your blog. There are a number of ways to increase the readership of your blog. Here are four tips that will help you to increase your blog readership that are easy to do and will definitely pay off for you.

First of all, to increase readership you would want to increase the number of pages each reader is seeing. You donít want to be judged only on your last post, but rather on the whole of your work. To that end, try highlighting related posts within your blog. At the end of an article, highlight posts that may be of interest to those who like the current post. Most blog platforms are fitted with plug-ins that will help you with this, but if they are not, then go ahead and at least list the links to other pages manually. Another similar idea is to highlight the related posts within the content of your post. If you are talking about a subject you have discussed before, link off of one of the keywords into the past post that is related. This will also help a past post to maintain its freshness.

A second tip for increasing your blog readership is to think about doing a series. A series is a great way to keep a reader coming back again and again. In addition, if you are linking back, you can get readers looking at multiple posts even after you are done with the series. Be careful when doing a series, because you do not want to frustrate readers. However, if you have a topic you genuinely think you should handle over a period of time, then a series can really help your overall readership. If you are curious as to whether or not a series is working for your blog, then check posts. See if readers are posting through the series to see if they are following you. If they are, then your series is a success and you are only helping your blog readership.

Another way to increase readership is a little more ìcontroversialî if you will. You can try putting excerpts on the front page of your blog from certain posts. Many people claim it is just a way to get more hits on your site. The truth is that extra hits are a little side benefit of it, but the real value is that it can make your site more engaging. By adding excerpts to the front page you can manage the front and keep it fresh while also teasing those who get that far into reading more than just your most recent blog post. This will encourage a prospective reader to explore your blog site a little more than they may have normally. Again, you want to be judged by the whole of your work, or at least by a larger piece of your work than just one post and this will do that. If your writing is up to par, then, you will see a rise in your readership.

Finally, if you really want to build and increase readership, you have to have good quality content. It should be useful, original, and interesting to your target audience as well as keeping them wanting more of the same. The more you raise the quality of your blogís content, the more you will see your membership, readership, and page hits go up without even having to use any other ìtricks.î People know what they like and they like quality for the most part. Giving the readers what they are after is probably the best way possible to increase your blog readership.

Having a blog can not only be fun, but if you are doing it right it can also be profitable. Either way, though, you want to maintain and increase a following, or readership. There are as many tips out there to increase blog readership as there are blogs, but to really get things going, consider using these four tips. Follow them and you will see your readership grow.

 

5 Ways Blogging Can Help Your Business

Not long ago, a diary was a deeply personal thing  a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.

The Web has a way of changing things. Now, a diary of thoughts, observations and insight  posted on the Internet ó may be a way to boost your business.

Web logs, or “blogs” as they’re better known, have become a way to engage readers and potential customers of businesses big and small.

A blog is a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms. It might also have links to other sources of information, other Web sites and other blogs.

Many blogs cut both ways, inviting readers to post feedback on what they see. While that can apply to everything from sports and entertainment, it can also generate interest ó and, ultimately, income  for your business.

No, blogs aren’t for everyone. But see how they can accomplish these five basic business objectives.

1. Expose a new or little-known product or idea
For Grant Smith, blogging makes a world of sense on a number of levels. Smith operates a business that provides streaming video e-mail and related video communications products. Since many prospective clients might know little about video e-mail, Smith says his blog is a natural way to provide specifics.

“I began blogging to get established in the technology,” Smith says. “It can have a positive impact for business. Readers are always looking for more ways to find out information about companies and for ways to interact.”

That, in turn, can lead to a more informed customer and a more time-effective sales process. Rather than taking time to pitch your product or service to a client who may not need it, a blog supplants you as an information source. If a prospect contacts you, that’s great. If not, you’ve wasted no time in explaining something that generates nothing in return.

2. Improve your search engine rankings
Blogging also puts you in touch with prospects in other ways. As any company with a position on the Internet realises, Web site visitors that come via Google, MSN and other search engines can provide numerous leads. Blogs can add to the frequency with which search vehicles identify you and your company, particularly if your blog allows readers to post a response.

If done properly, blogs have a tremendous benefit relative to search engines, according to Brad Fallon, president of SEO Research, a search engine marketing firm. “With blogs that allow comments, every new post and every new comment becomes an additional Web page filled with additional keywords to be picked up by the search engine spiders,” he says.

3. Position yourself as an expert in an industry or field
Blogging also can also prove an effective marketing tool to establish yourself as an authority in your field. Not only can that generate leads, it also sends a positive message about your credentials through the marketplace and also gives your business a face and a personality.

4. Influence public opinion
Blogging also allows users to bypass traditional journalistic venues and, in effect, become a publisher of their own thoughts and viewpoints. For Steve Rubel, vice president of client services at a public relations firm, blogs are also fast becoming a powerful influence on public opinion.

“Blogs have evolved into legitimate alternative sources of news on niche and micro-niche topics,” Rubel says. “Anyone with a passion and dedication could become an amateur journalist. I feel some of these sites ó in aggregate ó are having just as much sway on public opinion as larger, more established media brands.”

5. Engage in a forum openly with your customers
Just as important, blogs that solicit reader comments can provide a sense of immediacy with your customers. In one respect, that’s a ready source of feedback on what you’re doing right and what you need to improve.

“My blog provides a forum for customers to give feedback after plunking their money down,” says Fallon. “The result? While the normal market is lucky to have one-half of 1% of customers send an unsolicited testimonial, I have already collected glowing testimonials from over 15% of my customers.”