Category Archives: Affiliate Marketing

10 Common misconceptions about marketing on the Internet

1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. It takes much time learning and failing before you will succeed. Your success is entirely up to you. You will reap what you sow.

2. You won’t make any money. Again you will reap what you sow. your key to success is through consistency and persistence. If you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge – the money will come. Don’t give up. There are lots of people who truly do make money this way.

3. Anyone can do this. If you tell your self there is nothing to this, you will set yourself up for guaranteed failure. A profession such as this takes a lot of discipline and most of all the willingness to learn. It takes a lot of hard work and an open mind. You have to be willing to embrace new ideas as they come and take this seriously.

4. Not everyone can do this. This is also not true. As long as you free your mind to skepticism such as these, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember the only person stopping you is you!

5. It is too hard. Look within your self. There is an online business in you. What do you know? What do you like? What do you need that has not been created yet? Answers to these questions and questions like them are the beginnings of you having the ability to set yourself apart from the crowd.

6. It will be easy. It will get easier, but you will have to do loads of studying. Spend many hours brainstorming. You will spend many hours reading, writing, and learning what works and what doesn’t. It will get tedious and hard to stick to. Persevere, your reward is coming.

7. It will only require 2-3 hours a day. At some point you will be able to automate most of your efforts. In the beginning, long hours are not unheard of. I have spent many 18 hour days in front of my computer.

8. This is not a real job. Yeah right! You will come across many sceptics. Or worse than that, people who do not reveal scepticism but merely look at you funny. Believe me this is a real job. You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don’t allow the people who minimize your efforts get to you.

9. The only good reason to do this is for the money. That could not be further from the truth. There is a lot to gain; the money is a plus of course. Learning will always make you a better person. If you are happy with your self, everyone else will be to. You can’t beat the hours.

10. It takes years to learn online business. Not true. The best suggestion is to study hard. Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.

7 Search Engine Optimization Strategies That Work

the Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice.

1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

2. Manually submit your site to Google.If youíd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.

3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.

6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.

7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, weíre looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions weíve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, youíll find yourself at the top of the rankings!

5 Tips to Magnetize Your Book Web Site With Benefits

Would you like to create a magnetic home page, one that magnetizes your visitors? Webster’s Dictionary defines magnetic as ‘powerfully attractive.’ Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, “The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people.”

What will make your home page interesting? Good design plays an important part in your site’s overall effectiveness. But it’s not the flash that will interest your audience. It’s not the jingles that will connect with your visitor. It’s the benefits – the ‘what’s in it for me’ list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.

You must answer questions like, “Will it solve my particular problem?” “What will I gain?” “What will I lose if I don’t use your service?” Some universal benefits answer the how to’s: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here’s a quick tutorial on magnetizing your home page:

1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn’t just want to know how to get articles written, they wanted to know why should they write them?

So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you’ll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? “A 9-Step Power Plan to decimate and dominate the Consultant’s Marketplace” or “The 9-Step Plan to Become a Better Consultant.” “How to Convert More Buyers Into Customers” or “How to use the ‘FTP’ factor to pull amazing clickthrough rates that most marketers will only dream about!” Magnetize your web page with passion that creates desire and sales with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement ‘Wives Who Don’t Want Sex’ even if they don’t have this problem will get the attention of the curious.

Use the Command statement for an immediate effect, ‘Become an Internet Millionaire!” Even if it’s a well worn claim, it still captures a large share of attention. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.

5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It’s all good. But there’s one more area that will give your home page even more pulling power. I got this tip from Allen Says’ “The War Report.” Many unseasoned site owners create links that say things like, “Get your FREE ebook here!” or “Sign-up for our FREE ezine!”

When first exposed to this tip, all I could say was, “Ouch!” I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is ‘Free ezine” tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Don’t wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!